User experience research

A rapidly increasing number of product manufacturers realize that the success of their products depends on user emotions. Performance, quality and usability are not enough; the user has to like the product. Researchers include physiological measurements, facial expressions, and eye tracking in their behavioral studies. They often gather additional data with questionnaires. This type of work is typically carried out in multimodal labs with synchronized recordings. With many years of experience, we can assist you in setting up a multimodal lab with all the equipment you need for your research. The Observer^® XT is at the core of every Noldus lab.