Product packaging
A product package should help consumers make a quick decision.
Video recording used in psychology
Understanding behavior during an interaction becomes much easier with video observations. Read this blog post to learn more!
Looking back at a fantastic year
The past year we’ve attended a lot of events, released many products, and worked together with great scientists. We look back at a fantastic year and will continue this positive flow in 2017.
The value of facial expression analysis in advertising
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Consumer in-home studies
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
What is bringing consumer scientists to Berlin this month?
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
What emotions does an author inject into a book?
What should the future of eBooks look like? What more can be added to the eBook experience? Wouldn’t it be awesome if a tune would start playing when your Kindle notices you’re in a melodramatic mood?
3 reasons to join us at the AHFE meeting in Florida
Next week the 7th International Conference on Applied Human Factors and Ergonomics will kick off. Here is why you should attend.
Observe eating behavior
Edelson and her colleagues from the Nestlé Research Center in Sweden studied parent-child interactions during meal time using in-home studies.
Understanding adolescent emotions
How are adolescents’ emotions socialized by mothers and close friends? A recent study focuses on dealing with depression in adolescence.
SRA Biennial Meeting in Baltimore
We’re looking forward to the 2016 SRA meeting which will start tomorrow. Here are five tips that help you get the most out of the conference.