Neuroscience 2017 - A great start!
We're looking back on the first conference days of Neuroscience 2017. Only two days left!
Systematic behavioral observation – two coding scales
Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study.
Automatic emotion detection provides valuable insight into human-machine interaction measuring the users’ direct response and is therefore often used in this type of research.
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Exploring psychophysiological research methods
More and more, scientists across a wide spectrum of research backgrounds are recognizing the relevance of psychophysiological methods.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Why classroom observation matters
Classroom behavior is often difficult to follow as researchers simply don’t have enough eyes and ears to catch everything that happens.
Code video observations
For those who aren’t familiar with Elmo, let’s meet him! Elmo is a Muppet character on the children’s television show Sesame Street.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes
2 Examples of eye tracking lab set-ups
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!