Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
2 Examples of eye tracking lab set-ups
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!
Behavioral data collection
A few years ago it might have seemed quite futuristic, but nowadays researchers are more and more developing and building living labs and smart homes.
Analyze facial expressions to find emotions
The human face provides a number of signals essential for inter-personal communication. It is one of our most direct means of communication and allows us to recognize someone’s affective state and intentions.
Observe infant behavior
In infancy you can observe an explosive growth. A lot of researchers focus on this age group and observe parent-infant dyads to get more insight in specific behaviors.
FaceReader is the unique software that automatically analyzes the 6 basic facial expressions.
Infusion Systems Ltd, manufacturers of the I-CubeX family of sensors have published a web page about behavior measurement