Conference in marketing, consumer science, and sensory research
By attending these conferences, you can more easily discover the latest techniques to uncover patterns in behavior and learn how to apply them.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Why classroom observation matters
Classroom behavior is often difficult to follow as researchers simply don’t have enough eyes and ears to catch everything that happens.
Code video observations
For those who aren’t familiar with Elmo, let’s meet him! Elmo is a Muppet character on the children’s television show Sesame Street.
Three ways how to measure consumer behavior
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology
2 Examples of eye tracking lab set-ups
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!
Behavioral data collection
A few years ago it might have seemed quite futuristic, but nowadays researchers are more and more developing and building living labs and smart homes.
Analyze facial expressions to find emotions
The human face provides a number of signals essential for inter-personal communication. It is one of our most direct means of communication and allows us to recognize someone’s affective state and intentions.
Observe infant behavior
In infancy you can observe an explosive growth. A lot of researchers focus on this age group and observe parent-infant dyads to get more insight in specific behaviors.
FaceReader is the unique software that automatically analyzes the 6 basic facial expressions.
Infusion Systems Ltd, manufacturers of the I-CubeX family of sensors have published a web page about behavior measurement