José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
Every year thousands of meetings and conferences are organized worldwide. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend in 2016.
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.