Restaurant of the Future
Good behavioral research requires good methods, and good tools. Three Noldus customer stories display how innovative solutions have advanced their behavioral research.
FaceReader Happy
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
A helping hand
What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?
Music preference
Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.
The value of facial expression analysis in advertising
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
What emotions does an author inject into a book?
What should the future of eBooks look like? What more can be added to the eBook experience? Wouldn’t it be awesome if a tune would start playing when your Kindle notices you’re in a melodramatic mood?
FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
Liking and disliking celebrities
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
Measuring flow
Real time measurement techniques like FaceReader might be the key be able to measure flow real-time.
µCap (muCap)
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.