As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Automatic emotion detection provides valuable insight into human-machine interaction measuring the users’ direct response and is therefore often used in this type of research.
The human face provides a number of signals essential for inter-personal communication. It is one of our most direct means of communication and allows us to recognize someone’s affective state and intentions.
FaceReader is the unique software that automatically analyzes the 6 basic facial expressions.