Product packaging
A product package should help consumers make a quick decision.
Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
FaceReader Happy
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
In control of emotions
Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.
A helping hand
What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?
Technical demonstration in Seville, Spain
GO-LAB demonstrated FaceReader's amazing possibilities and efficient replacement of manual coding procedures.
Music preference
Many researchers are interested in the relationship between facial expressions and music preference. This is the first study that uses FaceReader to investigate this.
The value of facial expression analysis in advertising
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
What emotions does an author inject into a book?
What should the future of eBooks look like? What more can be added to the eBook experience? Wouldn’t it be awesome if a tune would start playing when your Kindle notices you’re in a melodramatic mood?
FaceReader in the lab
Are you interested in using automatic facial expression analysis in a standardized lab setting? Here are 5 tips to get you started!
Liking and disliking celebrities
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?