brand-authenticity-ads

How does perception of brand authenticity affect ad performance?

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.
baby-facereader-automated-facial-expression-analysis

Using Baby FaceReader for automated analysis of infant emotions

What if you had a way to understand a baby's unspoken needs? Analyzing facial expressions in infants helps researchers and caregivers understand more about the early development of emotions and social interactions.
why-you-should-use-custom-expressions

Why you should use custom expressions in your facial expression analysis

Using custom expressions in facial expression analysis can unlock a deeper understanding of human behavior. How can you use custom expressions in different fields of research?
facial-mimicry-autism-spectrum-disorders

Facial mimicry and social cognition in children with autism spectrum disorder

When we want to understand each other better, we tend to copy one another's facial expressions. How does this work in children with autism spectrum disorder? In this blog post, you’ll learn more about facial mimicry in ASD.
self-design-abandonment-behavior

Design your own product: consumer experience and abandonment behavior

Researchers Krause and Franke studied how our experiences change while designing our own products. How do these experiences influence whether we finish a product or abandon the process?
self-design-consumer-experience

Just the way I want it: a study on consumer experience in self-designing

Consumer research suggests that you value a product more when you design it yourself - like sneakers or a gift. So, why do we abandon the self-design process so often? Find out in this blog post!
emotional-responses-disclosures-ads

Disclosure dilemma

Isabelle Leenders examined the influence of disclosures in influencer advertising on the brand attitudes and purchase intentions of young adults, mediated by their emotions and activation of persuasion knowledge.
make-instructional-videos-more-engaging

Do we help students by surprising them?

The role and usage of instructional videos are increasing in higher education. The research team of Sass & Vinczéné Fekete investigated which features make them more or less engaging for students.
ai-responsible-use-facial-expression-analysis

AI and deep learning: Responsible use of facial expression analysis

The European Parliament adopted its negotiating position on the first-ever regulation of AI. In this blog post, we explore how to use facial expression analysis responsibly and how it can contribute to scientific research.
why-use-facereader-online

Why you should use FaceReader Online for your human behavior research

Facial expression analysis can help to get objective insights into the emotions of humans. A great tool to use for this is FaceReader Online.