Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
Emotional reaction to a traumatic event
Researchers investigated the use of facial expression ratings to assess emotional reactivity among young children directly exposed to the Great East Japan Earthquake.
µCap (muCap)
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
5 tips to optimize your facial expression analyses
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Facial expressions
The role of facial expression in resisting enjoyable advertisements.
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Universal emotions part two
School at Sea challenges young people to work together and to inspire others. Let's look at a portion of Hannah @ Sea’s trip so far.
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Universal emotions
Broadening horizons. Students (age 14-17) of School at Sea sail to the Caribbean and back in six months. One of the students (Hannah @ Sea) shares her 'emotional journey'
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
Romantic couple
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.