What emotions does an author inject into a book?
What should the future of eBooks look like? What more can be added to the eBook experience? Wouldn’t it be awesome if a tune would start playing when your Kindle notices you’re in a melodramatic mood?
A new method to evaluate if dogs are suitable for IED bomb detection
Margaret Gruen and her colleagues recently investigated a new method to assess sound induced fear and anxiety in candidate IED-detection dogs – specifically, Labrador retrievers.
Which head and neck positions are stressful for your horse?
Being a horse owner and a Noldus employee is the perfect combination when it comes to keeping track of the scientific background for my horseback riding hobby.
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Horses galloping
4 blogs that help you to understand horse behavior.
Romantic couple
In a romantic relationship, it is undoubtedly important to show support when one’s partner shares his or her accomplishments and positive life events.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.