José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
By conducting training sessions, students in a simulation lab develop and maintain knowledge, skills, and competencies such as interviewing skills, working with certain equipment, and teamwork procedures.
This year the Society for Neuroscience annual conference returns to sunny San Diego in southern California. Why should you attend this year’s Neuroscience conference? Let me give you 6 reasons!
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
An observation or usability lab allows researchers to observe test participants unobtrusively, in an environment similar to test participant’s natural surroundings.
A thrips is a tiny insect that can have a not-so-tiny effect on plants. A lot of research is currently carried out on how to get rid of these creatures.