Coding services

Often, videos are an essential source of information in observational studies. After the recordings have been made, the manual coding of behaviors can begin. In many projects, due to the sheer volume of work, the coding is shared between colleagues. However, that is not always the most efficient use of time. A good alternative is outsourcing the coding work to experienced, professional coders.

At your service!
Manual coding, even when using The Observer XT software can be time consuming. Of course, the coding work has to be done to high standards which is why you can trust us to provide you with accurate coded videos, performed by our fully trained professional coders. We make the outsourcing of video coding possible in an efficient and reliable way.

Which behaviors to focus on
When analyzing behaviors, developing a suitable coding scheme is one of the first steps to understanding behavior. Often, the development includes describing all behaviors you want to focus on. An accurate description ensures that coders agree on which behaviors are displayed. Create your coding scheme and provide it to our professional coders, or assign that task to our consultants who have many years of experience in setting up behavioral research.  

Rely on our expertise
Coding many hours of video can be tedious. Noldus has the experience and expertise to support you in this phase of your research project. Noldus has provided accurate and precise reports to several international Fast-Moving Consumer Goods (FMCG) companies which allowed them to make the best decisions about future product development. We have also worked on several coding projects with a few large international advertising agencies. They needed their commercials checked; are they engaging? Which scene triggered a laugh? Do men laugh more often than women? As agencies often have several projects going at once, Noldus handled the project management and delivered the results before deadline. The agency received an in-depth report of the analyzed videos and could easily determine the next step in the advertising campaign.

Broad range of consulting services
In addition to video coding, we offer consultancy in developing a coding scheme, video recording, data analysis, and reporting. Contact us for a list of references, including an overview of all our successfully completed projects.