Eye trackers

Eye trackers add substantial power to your lab set up. They produce gaze video and large quantities of rich data, all related to attention and emotion. Take advantage of our experience and knowledge: as we often integrate eye trackers into lab set-ups, we can help you find the eye tracker that works best for you.

 

 

Head mounted eye- and gaze tracker
A head mounted eye- and gaze tracker consists of a lightweight cap or glasses with a built-in eye tracker and video camera. It allows your test participant to move and look around freely, while you are getting a complete movie of your test participant’s view with a gaze point overlay.

In The Observer XT you can easily code the video and import eye tracking data such as number of blinks, fixations, pupil dilation, and gaze position. These parameters tell you everything about mental load, attention, arousal, and eye position of your test participant. This makes the head mounted eye tracker very useful, not only in Human Factors research in the aviation and automotive industry, but also in military training, behavior studies in simulated environments, and consumer research.

 

Computer-monitor and desktop eye tracker
We also offer computer-monitor eye trackers that track the test participants gaze on a computer screen. They are contact free, and built into or attached to computer monitors. This makes them very suitable for Human-Computer Interaction research, usability testing, psycholinguistics, and market research. Some computer-monitor eye trackers allow you to see in real time what your test participant is looking at. They all make screen captures with a gaze overlay that are suitable for video analysis in The Observer XT. Moreover, you can easily import the test participant’s views as behavioral data, and integrate this information with manually recorded behavior.

 

Remote and flexible eye tracking
If you are interested in your test participant’s response to physical objects such as posters or product placement, you can use a contact free eye tracker. It provides you with data such as area of interest, views, pupil dilation, blinks, and gaze position. The gaze path can also be overlaid on a picture. The desktop eye tracker also produces a video on which an overlay of for example the eye movements can be placed.

 

Modular system
Are you planning to apply both head mounted and contact free eye tracking? We offer you a modular system which consists of a base unit for acquisition and analysis, and exchangeable tracking devices. This will greatly reduce the cost of your total set-up. The Observer XT is suitable for video analysis, for recording behavioral context, and for joint analysis of eye movements and behavior. You can easily combine eye tracking videos with data gathered with other software or hardware such as FaceReader, uASQ, or DAQ systems.

 

Preferred suppliers 

  • SensoMotoric Instruments
  • Tobii Technology

 Note: other brands and types of eye trackers can be delivered as custom solution. See the Custom labs section, or contact us.