Noldus Information Technology and Med Associates combine strengths

Wageningen – Noldus Information Technology today announced that it has signed a Mutual Marketing and Sales Agreement with Med Associates. Per this agreement, Med Associates will be offering EthoVision XT in combination with their mazes and arenas, while Noldus will be offering mazes, arenas, and behavioral test accessories from Med Associates in combination with EthoVision XT and The Observer XT. The combined solutions will be available worldwide from Noldus Information Technology, Med Associates, or our respective representatives. By combining their products both companies want to serve the scientific community: customers around the world will benefit from the efficiency and ease of one-stop-shopping, and the opportunities that new combinations of products from the two market leaders have to offer. Both companies will also offer product training and technical support to users of their products.

Karl R. Zurn, M.E.E., Founder of Med Associates and Chairman of the Board, reflected on the agreement: “At Med Associates, we are looking forward to a strong relationship with Noldus. We feel the combination of Med Associates mazes and arenas with Noldus tracking software represents a powerful solution for researchers who desire the best hardware and software available.  Med Associates is pleased to offer EthoVision XT software as a video tracking solution in combination with our Mazes, Open Field Arenas and Home Cages, and Forced Swim Test.”

Lucas Noldus, Ph.D., Founder and President of Noldus Information Technology, commented “We are very pleased with this agreement with Med Associates, who are internationally recognized for their high-quality test equipment. This agreement adds an extensive range of new test equipment to our product portfolio. Through our collaboration, we can now offer our worldwide customers integrated measurement and analysis solutions for behavioral neuroscience, pharmacology and toxicology.”
 

Med Associates Inc. is a leading manufacturer and supplier of products for behavioral psychology, pharmacology, neuroscience, and related research and teaching areas. Established in 1971 as a small research and development company, Med Associates Inc. now employs over 90 people and manufactures over 400 products. Locations include the main manufacturing and R&D facility located in Georgia (St. Albans), VT, U.S.A., the Med Associates Science Center in St. Albans, and representation by dealers and distributors throughout the world.
 

Noldus Information Technology, founded in 1989 and employing over 100 people, is a leading developer of software and integrated solutions for animal and human behavior research in many application areas, including neuroscience. More than 4500 companies, governmental organizations, and universities in over 75 countries use Noldus products in scientific research and teaching. Noldus’ advanced data collection and analysis tools allow the refinement of laboratory experiments, and at the same time increase the amount of information gathered per animal.

Please contact us for more information on the combined use of Med Associates mazes and Noldus software.