Consumer Behavior Research and The Observer XT
Why does a customer select your product? Who uses it, and how? What are their expectations regarding taste and structure? What do they think of the experience, and how do they dispose it? Understanding consumer behavior is essential to create successful products. Surveys generate valuable information, but they are susceptible to bias, for example because respondents can give socially desirable responses. To better predict your product potential, observation of consumers or members of a taste panel in specific situations is indispensable. This leaflet shows you how The Observer® XT facilitates the study of consumer behavior, and helps to increase the quality and efficiency of observational research.
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