Do you want actionable results? Meet us in Brooklyn, New York, to discuss the Noldus method for Market Research. We're in booth 403.
Noldus creates solutions that help market researchers uncover respondents’ unique behavioral patterns in as naturalistic a way as possible. We combine the expertise of our team with the power of unobtrusive observation to provide our clients with meaningful, actionable insights.
Join the session Knowing the Unknown: How Behavioral Observation Can Answer What Surveys Cannot to learn more! Takeaways:
- Declared data relies upon System 2 processes and does not reveal what actually happens.
- Behavioral observation is readily available and robust.
- Unobtrusive observation allows market researchers to gain deeper insights into how products are used in the natural environment.
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About the team
Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results. Based upon client need, and desired end goal, the team will recommend the ideal way to capture real behaviors in real contexts. Our solutions are tailored to each individual project, and can include direct observation, data integration, ethnographic research, emotionality, data analysis and insights, and much more. Want to see more? Check out the full Noldus Consulting team on our website (www.noldusconsulting.com/consultants).
Jason Rogers, PhD
Jason is the Lead Consultant for Noldus, North America. Coming from a psychology background, with an emphasis on the neurobiology of learning and memory, his biggest thrill comes from being able to predict how someone would behave, especially without asking. Jason uses his background to help clients gain a rich understanding of their studies’ results so as to make their projects actionable within their own organizations. Jason can be reached at email@example.com.
Abbe Macbeth, PhD
Abbe is the Consulting Manager for Noldus, North America. Coming from a behavioral neuroscience background, she has always been fascinated with why any respondent, be it human or animal, does what it does. Abbe is on hand as project leader, making sure the pieces fit together throughout the entire project. Her strength is in her attention to detail, creative thinking, and commitment to clients. Abbe can be reached at firstname.lastname@example.org.