Research areas

  • Psychology - how do people respond to particular stimuli, e.g. in fear research?
  • Education -  observing students’ facial expressions can support the development of effective educational tools.
  • Human-Computer Interaction - facial expressions can provide valuable information about user experience.
  • Usability testing - emotional expressions can indicate the ease of use and efficiency of user interfaces.
  • Market research - how do people respond to a commercial’s new design?
  • Consumer behavior - how do participants in a sensory panel react to a stimulus?