Consumer research is a broad area, in which observational research is becoming more and more popular. It covers anything from unobtrusive naturalistic observations in shops to advanced multimodal lab studies, and from sensory research to marketing studies. A wide range of solutions is available, from handheld observation systems and portable labs to observation labs and custom labs. At the core of every lab solution is The Observer® XT.
Observe behavior on-site or in an observation lab
Researchers might need to follow their subjects while they choose items in a store. Then they can code behavior with Pocket Observer and use eye tracking to follow the gaze of the participant. But researchers might also choose to work in an observation lab.
Facial expression analysis
In a Noldus lab you can integrate video, eye tracking, and physiological data, and you can assess emotions with FaceReader™. FaceReader offers you the possibility to analyze and report about participant responses to commercials or advertisements. By adding the Project Analysis Module to the basic FaceReader, you get a full-scale emotion analysis solution.
You can use TrackLab to complete insight into the movement of customers in your retail environment. TrackLab is the new tool for recognition and analysis of spatial behavior and the design of interactive systems. In general, you can use it to measure and analyze customer traffic throughout your shop. Read more about this integrated system for intelligent track analysis.
Restaurant of the Future
An interesting example of a living lab in which consumer research projects are carried out is the Restaurant of the Future. Together with our project partners, we created a facility for studying every aspect of food choice and eating.
You can also rely on our behavioral consultants who provide high quality service putting your research and results central. They are very knowledgeable, experienced, and ready to assist you. Think about coding your video material, observational services, or other consulting services. Read more about consumer behavior consulting services. You can also contact us for training courses or rental services.
Webinar Understanding Consumer Behavior
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- Wilfinger, D.; Weiss, A.; Tscheligi, M. (2009). Exploring shopping information and navigation strategies with a mobile device. Proceedings of the 11th International Conference on Human-Computer Interaction with Mobile Devices and Services (Bonn, Germany, 15-18 September 2009).
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Blog posts on consumer behavior research