Market research

In the field of market research several different technologies are used to measure preference, attitude, and behavior. Noldus offers a wide range of solutions for observation, visualization, and analysis of human behavior. For market research a wide range of solutions is available, including


Consulting services
You can also rely on our behavioral consultants who provide high quality service putting your research  and results central. They are ready to assist you. Think about coding services, observational services, or other consulting services. Read more about consumer behavior consulting services. You can also contact us for training courses or rental services.

Eye tracking
Often eye tracking technology is used to gather information about attention. We are an authorized reseller of several eye tracking systems, including stationary and head-mounted systems. Head-mounted eye trackers in particular are suitable for recording behavior in a natural environment, such as buying or choosing behavior in a store. Desktop eye trackers are extremely suitable to record eye movements of your test participant. Show an advertisement, commercial or poster and see exactly where your test participant is looking.

Neuromarketing
Neuromarketing is a relatively new field of marketing that studies consumers’ physiological, brain, behavior, and emotional response to marketing stimuli. Using The Observer XT as an integration platform will enable you to synchronously view and analyze audio, video, event and facial expression data. Moreover, in The Observer XT you can combine eye tracking videos with physiological data, and much more.

Interesting publications

A diverse collection of scientific articles citing Noldus products is published in renowned journals each week. If you would like to know more about the role of observation in market research or would like to read publications in which Noldus products are used, please find a list of publications within this application area below.

  • Belk, R.W.; Kozinets, R.V. (2005). Videography in marketing and consumer research. Qualitative Market Research, 8 (2), pp. 128-141.
  • Boote, J.; Mathews, A. (1999). "Saying is one thing; doing is another": the role of observation in marketing research. Qualitative Market Research, 2 (1), pp.15-21.
  • Dodd, C.A.; Clarke, I.; Kirkup, M.H. (1998). Camera observations of customers behaviour in fashion retailing: methodological propositions, International Journal of Retailing & Distribution Management, 26 (8), pp.311-317.
  • Echeverri, P. (2005). Video-based methodology: capturing real-time perceptions of customers processes. International Journal of Service Industry Management, 16 (2), pp.199-209.
  • Herpen van, E.; van Trijp, H.; Kuipers, T. (2005).The influence of assortment organization on product comparisons and choice. Proceedings of Measuring Behavior 2005, 5th International Conference on Methods and Techniques in Behavioral Research (Wageningen, The Netherlands, 30 August - 2 September 2005), pp. 595-596