
Custom labs
Your research is unique. So are your lab requirements. To meet them, Noldus offers a wide range of tools that are flexible and designed to meet a variety of research demands. If your application requires a truly unique solution, you can rely on our many years of experience with building labs all over the world to create a custom lab for you. Your existing hardware and software can also be integrated into one of our solutions.
Solutions that meet your requirements
When designing your lab, we look for software and hardware solutions that meet your unique research requirements. We have many standard solutions in our portfolio that offer a good value for the money. Do you need something special? A different type of camera or data acquisition system? We are more than happy to work with you to create the optimal custom solution.
F
ull integration
Full integration means we integrate hardware components into full systems, even if they are not mentioned on this website. High speed cameras, data acquisition systems, eye trackers, time lapse video systems, and video servers, are just a few examples of the components we can integrate. We can also integrate third party hardware and software. Integration can take place on many levels. Some systems only require data integration or screen recordings, while others need fully synchronized recordings of multiple modalities. Backed by highly technical support staff, our sales team can help you investigate the options, and create the best system for your needs.
Service and support
Levels of service and support may differ for custom and standard solutions. Standard components are tested extensively and under many different circumstances to verify how they work with new releases of The Observer® XT. Custom components are tested as well, in conjunction with our software. They are tested before delivery and under the conditions you have specified. We provide extensive documentation and our support staff is trained and experienced in helping you with common issues.
The Observer XT
We only work with world-class suppliers. The Observer XT has been succesfully integrated with many different systems and equipment. We help you to build the right solution, consisting of The Observer XT and the equipment you need. We offer systems that include components from:
Eye trackers
▪ SMI ▪ Tobii
Data acquisition equipment
▪ Biopac ▪ Polar Electric ▪ Mindware Technologies
Cameras
▪ Basler
If you would like to work with another eye tracker or data acquisition system, please check the list below. The Observer XT has also been successfully integrated with:
Eye trackers
▪ ASL
▪ Smart Eye
Data acquisition equipment
▪ ADInstruments ▪ Becker Meditec ▪ Bioseme ▪ EGI ▪ TMS International ▪ VU-AMS ▪ G-tec
Motion capture equipment
▪ Motion Analysis
Simulators
▪ BAE Systems ▪ Re-lion ▪ E-Prime
Two examples of custom-made solutions
Restaurant of the Future
The Restaurant of the Future is a unique environment where scientists can observe restaurant frequenters in conditioned situations for a prolonged period of time. Research may include behavior, food choice, design and layout, influence of lighting, presentation, traffic flow, taste, packaging, preparation, and countless other aspects involving out of home eating and drinking.
Leading technical partner
Noldus Information Technology is one of the four founding fathers, and leading technical partner in The Restaurant of the Future. Noldus equipped the restaurant with the latest computer and video technologies, including The Observer XT for visualization and analysis of of consumer behavior. We also preformed the complete on-site
installation, and trained the researchers to conduct the consumer behavior research. Furthermore, Noldus has committed itself to ongoing research on innovative tools, which will involve beta testing of prototypes and validation studies with new versions of The Observer XT, FaceReader™, Theme™, and other tools.
A company restaurant
The company restaurant is open to the general public, on the condition that all visitors register. By registering, visitors declare they do not object to close observation by cameras. Camera set-up can be adjusted to satisfy almost any possible requirement. Even environmental aspects such as color and lighting can be manipulated for research purposes.
A sensory consumer research lab
The sensory consumer research lab can be used to assess consumer products for smell, color, and taste, under various circumstances. This lab is available for research by third parties.
BAE Systems
BAE Systems, a premier global defense and aerospace company, has chosen Noldus Information Technology to provide key software solutions, assisting in the development of the next generation ground combat and transport vehicles. BAE Systems has built a simulator to study interactions between the driver, gunner, and commander in various conditions. Other defense contractors in this program include General Dynamics Land Systems, Boeing, and SAIC.
Noldus has developed a special vehicle performance data recorder (UDP Reader) for BAE Systems. Using The Observer XT and the UDP Reader, BAE Systems studies the vehicle performance in sync with various communications. This measurement and analysis set-up configured for BAE Systems represents one of the first applications in crew performance analysis and after-action review in training simulators.
Restaurant of the future
The Restaurant of the Future is a unique environment in which scientists and marketeers can observe restaurant frequenters in conditioned situations for prolonged periods of time with the help of state-of-the-art observation and sensory technology. Read more..
Using The Observer I am only limited by my imagination.
[Richard Parker – New Zealand]
The Observer has allowed me to collect data and calculate results that I could otherwise not have done - it is of primary importance
in my behavioral research.
[Jenni Mueller - USA]
