New: FaceReader 3.0!

Noldus Information Technology Introduces FaceReader™ 3.0: the Unique Software for Automatic Analysis of Facial Expressions

Wageningen, The Netherlands, June 2010 –  Researchers worldwide aim to fully understand their test participants. As emotions are considered the gate to the mind, a large number of researchers start their research by analyzing facial expressions.  With the unique software FaceReader™3.0, the improved version of the world’s first tool for automatic analysis of human facial expressions, researchers can go further than before and study the emotions even more accurately.

What is new?
New features in the latest release include a unique model to study elderly faces, additional classifiers, such as eyes open-closed, and calibration to adjust the analysis of FaceReader to a specific person. The FaceReader software is perfectly integrated with The Observer XT, the professional software for the collection, analysis, and presentation of observational data. This integration provides users with a large number of analysis options, such as a powerful numerical analysis. Moreover, facial expression data can be analyzed and visualized together with behavioral and physiological data.

What does your face say?
FaceReader automatically analyzes the 6 basic emotional expressions: happy, sad, scared, disgusted, surprised, and angry.  FaceReader generates data which give you insight into the emotional expressions of the test person. This product is ideal for use in a wide range of research disciplines including Psychology, Human-Computer Interaction, Usability Testing, Market Research,
Consumer Behavior Studies, and Educational Research. 

How would people react to this?
Find out if people laugh at your commercial. See the surprised look at the consumer’s face when the product does something unexpected. With FaceReader you will be able to invoke a reaction. These unintentional reactions tell you a lot about your product. You will most likely find information which you had not thought of before.

Company
Noldus Information Technology is a leading developer of software tools and integrated solutions for the study of human behavior. Technologies include advanced digital video, observational data collection, physiological data acquisition, eye tracking, user-system interaction logging, facial expression analysis, and pattern detection. With global headquarters in The Netherlands, the company operates from offices across Europe, the United States, China, and via a worldwide network of distributors.