Noldus Information Technology and MindWare Technologies join forces

Wageningen – Noldus Information Technology announced today that it has signed a mutual marketing and sales agreement with MindWare Technologies. Per this agreement, the companies will join forces to bring customers integrated solutions for psycho-physiological and behavioral research. The combined solutions will be available worldwide from Noldus Information Technology, MindWare Technologies, and their respective representatives. Systems and instruments from MindWare will be available through Noldus and the behavioral coding software, The Observer^® XT from Noldus, will be offered by MindWare. By combining products and expertise, both companies will bring the scientific community high quality systems to study behavior in relation to physiological responses. As both companies are active partners in academic research communities worldwide, they have built a considerable knowledge base in collaboration with well-known institutes. The integrated labs MindWare and Noldus can build together will be equipped with the latest in behavioral coding software, data acquisition equipment, and computer, video, and audio systems. Both companies will also offer product training and technical support to users of their products.

Lucas Noldus, Ph.D., Founder and President of Noldus Information Technology: “The data acquisition systems manufactured by MindWare are known for their superior quality and excellent price-performance ratio. Noldus Information Technology is pleased to team up with MindWare so that we can offer integrated solutions to our customers, for a wide variety of research applications.”

Dave Lozano, Vice-President Sales and Marketing at MindWare Technologies: “MindWare is excited to enter into this mutual arrangement with Noldus Information Technology to provide integrated, high-quality, solutions for use in behavioral and psychophysiologic research. We feel that Noldus is the leader in behavioral observation systems. By combining our expertise we can offer a turnkey solution for investigating physiologic responses as correlated to behavior and visa versa. With our systems capabilities to mutually import audio, video and physiologic data, we provide a powerful instrument in looking at time-synchronous interactions. ”

MindWare Technologies (www.mindwaretech.com) provides turnkey data acquisition and experimental control systems, physiological data analysis software and custom laboratory integration services. With over 40 years of real-world engineering experience in both industry and academia, MindWare brings a wealth of experience to solve complex computer based data acquisition, instrumentation, and analysis needs. MindWare is also committed to continually improving their products and systems by integrating the best of new technologies and methods into products as they become available. MindWare has an active presence in the academic and medical research community, and has specialized in developing systems for physiological signal acquisition and data analysis. In short, MindWare Technologies can design, program, and integrate your entire laboratory or just provide a turnkey application for your project needs.

Noldus Information Technology (www.noldus.com), founded in 1989 and employing over 100 people worldwide, is a leading developer of software and integrated solutions for animal and human behavior research in many application areas, including psychology. More than 4800 companies, government organizations and universities in over 75 countries use Noldus products in their scientific research and teaching. Scientists, engineers, and practitioners use Noldus products to study behavioral processes, automate measurements, improve the quality of their data, increase productivity, and make optimal use of human and animal resources. Noldus offers solutions ranging from single software licenses to complete observational labs, along with all the accessories needed to complete the experimental set-up, such as data acquisition systems and eye trackers. In addition, Noldus offers custom software development, training, lab rental, and consulting services.