Noldus opens office in China 诺达思信息技术公司中国代表处正式开业

Beijing, China - Noldus Information Technology is pleased to announce the opening of a new office in Beijing, China. The office will provide services for prospects, end-users and resellers of Noldus products as well as collaboration partners in the People’s Republic of China. Knowledge and expertise in behavior research methods, techniques and tools will be disseminated through training courses, workshops and user meetings.

诺达思信息技术公司中国代表处正式开业 

The Beijing office is managed by Mr. Chengfang Wang. With over 20 years experience in animal science, computer-aided data analysis, statistics, and project management, Mr. Wang is in an excellent position to advise scientists on hardware and software tools for their research applications. Besides offering pre-sales and after-sales support, our new office will organize seminars, workshops, training courses, user meetings and product demonstrations. Our China office will also build relationships with key institutes and leading scientists in human and animal behavior. 

The name of the new office was unveiled during the opening ceremony. From left to right: Chengfang Wang, Netherlands ambassador Rudolf Bekink, professor Rumei Xu (Beijing Normal University), Lucas Noldus

“Behavior research is growing rapidly in China, and we see an increasing need for advanced software and instruments”, explains Chengfang Wang. “Besides the tools, there is a demand for knowledge about methods and applications. For this purpose, we team up with renowned institutes. In cooperation with partners we want to build a bridge between Europe and China. Having an office in China allows us to offer our customers the level of service they may expect from the leading supplier of tools for behavior research. Our clients can speak in their own language to people who know their business and who can give them priority treatment should difficulties arise. We are excited about all the opportunities for our Chinese clients and business partners.”

The opening of the Beijing office is in line with Noldus’ strategy to offer not only the best possible products, but also the best services for its customers and partners. “We want to be close to our customers and prospects to better understand their specific needs. We want to further improve our relationships with Chinese companies, universities and research institutes”, says Lucas Noldus, founder and president of Noldus Information Technology. “Our contacts with China have a long history: they date back to 1984, when I worked as a junior researcher at Beijing Normal University. In 1999, the Institute of Zoology (Chinese Academy of Sciences) became our first customer in China. Since 2002, we have worked with distributors, Upwards Teksystems and MetroNet Technology. Now the time has come to establish our own office in China. The new office will support our current distributors and initiate a wide range of new activities. The opening of this office marks the 25th anniversary of our friendship with China, which adds a memorable touch to the event.”

The contact details for the new office are:

Noldus Information Technology China
Room 514, Zaojunmiao Road 5
Haidian District
Beijing 100081
People’s Republic of China
Phone: +86-10-62118002
Mobile:  +86-136-01036263
Fax: +86-10-62119591
Email: info-china@noldus.com
Website: www.noldus.com/cn