News 1993/1999
EthoVision for Windows: A milestone in video tracking!
31 December 1999
Wageningen - Noldus Information Technology today announced the release of EthoVision, version 2.0 for Windows, a major upgrade of its premier video tracking system for automatic measurement of movements and behavior. To create EthoVision for Windows, the 14-member development team has completely redesigned and rewritten the original EthoVision software, resulting in a robust 32-bit application optimized for Windows 95, 98 and NT.
"With the development of EthoVision, version 2.0 for Windows, Noldus Information Technology sets, also in the new millenium, the standard for automation of behavioral experiments" said Ruud Tegelenbosch, Product Manager of EthoVision at Noldus in the Netherlands. He continues "By combining the versatility, flexibility and reliability of the DOS version with many new and improved functions and typical Windows features, EthoVision has become, even more than ever, a state-of-the-art video tracking system!"
A new educational tool for Dutch students in psychology
7 November 1999
Wageningen - Learn the Fundamentals of Behavioral Observation (available in The Netherlands and in Dutch only)
The Observer Student Edition
Once the design of a behavioral research project has been well considered, doing the actual research can be a very stimulating activity. This is the thought behind a new educational tool for behavioral research, resulting from a cooperation between the publisher Wolters-Noordhoff and Noldus Information Technology. This package includes two books:
Visual Lab wins first place in national ranking of technological research projects
1 October 1999
Wageningen - New research into integrated measurement and analysis of behavior, movement and task performance
A consortium led by Noldus Information Technology has won the first place in a national ranking of technological research projects, organized by the Dutch Ministry of Economic Affairs. The Visual Lab project, with a budget of over 2.6 million guilders (1.2 million Euro), will investigate new methods and techniques to measure and analyze human behavior, movement and the performance of tasks. The technological know-how that will be developed in this project will form the basis for a new generation of products for research in the fields of psychology, ergonomics and medicine.
Noldus opens southeast U.S. regional office
21 September 1999
Asheville - We are pleased to announce the opening of our new southeast regional office in Asheville, North Carolina. Operational as of September 1st, it provides fast-track service for our prospects and clients in the states of North and South Carolina, Georgia, Kentucky, Tennessee and Alabama.
The office is managed by Mr. Wilant van Giessen. With over 12 years experience in behavioral and physiological research as well as computer programming, Mr. Van Giessen is in an excellent position to assist scientists in the choice of hardware and software for their research applications. Besides pre-sales and after-sales support, our new office provides product demonstrations, on-site system installation and training.
Don't hesitate to call for information on our products, services and prices, or to make an appointment for an on-site demo. The contact details for the new office are:
Lucas Noldus krijgt ondernemersprijs Wagenings Universiteitsfonds
9 March 1999
Wageningen - Dr. Lucas Noldus, oprichter en directeur van Noldus Information Technology in Wageningen krijgt de Ondernemersprijs 1999 van het Wagenings Universiteitsfonds. De uitreiking vindt plaats op 9 maart tijdens de viering van de 81e dies natalis (verjaardag) van de Landbouwuniversiteit. Deze prijs wordt elke vier jaar uitgereikt aan een Wageningse wetenschapper die bewezen heeft een goed ondernemer te zijn. Lucas Noldus heeft als ondernemer volgens de jury op creatieve wijze een specifieke markt weten te ontwikkelen en een economisch levensvatbaar bedrijf gesticht. Dat bedrijf telt nu, tien jaar na het begin, zo'n veertig medewerkers en heeft naast Wageningen ook vestigingen in Freiburg (D) en Sterling (VS).
Gedrag registreren en analyseren
New infrared LED array facilitates observational studies under low light conditions
18 February 1999
Nottingham - Tracksys Ltd, distributors of Noldus Information Technology products in the UK, have introduced a new product to enable behavioral researchers to observe animal or human behavior under low light conditions or in darkness.
Animals which are only nocturnally active (whether in their natural habitat or in the laboratory) or which live in dens provide a specific problem for the behavioral observer; namely providing adequate lighting for filming at the site or in the lab without influencing animals' behavior. This problem can be solved with the new Tracksys Infrared LED Array.
This compact unit, packaged in a waterproof casing, contains a heat-sunk array of 90 infrared LEDs that generate only negligible visible light. This way the observer will have a good view of the animal, but not the other way around! The array can be automatically operated by a light sensitive switch, which activates the LEDs only when light conditions call for it.
BMP DDB signs deal for the development of software to track consumer behavior
14 January 1999
Nottingham - Noldus Information Technology and Tracksys Ltd, their UK distributor, have signed a contract with London-based BMP DDB Ltd to develop specialized software which will enable the real-time recording of consumers’ behavior in a retail environment. This is a new and exciting venture for all three companies as it will be the first commercially available system which can record consumer behavior on a large scale.
Beyond EPOS data - BMP DDB is a worldwide advertising agency with clients such as Volkswagen, Sony, Reuters, Kraft Jacobs Suchard, Johnson & Johnson Healthcare products and Vodafone. Siamack Salari, a behavioral researcher who heads the ‘Culture Lab’ at BMP DDB, has a team of people whose role it is to observe consumer behavior in naturalistic environments. Typically their clients are looking for ways of increasing their knowledge about their customers beyond that generated by EPOS (Electronic Point Of Sale) data, loyalty cards with demographic data and information from traditional market research methods, in order to gain commercial advantage over their competitors.
Noldus is ready for the Euro
4 January 1999
Wageningen - Now that the exchange rates between the Euro and the other currencies in the European Monetary Union have been finalized, Noldus Information Technology's policy towards the Euro goes into immediate effect. For our customers this has the following implications, depending on the Noldus office you do business with:
Noldus Information Technology b.v. (Wageningen, The Netherlands)
All products are priced in Dutch guilders (NLG) as well as in Euros. To convert current prices in guilders to Euros, divide the NLG amount by 2,20371.
Invoices will show prices in Dutch guilders as well as in Euros. You can choose in which currency you pay.
Payments in either Dutch guilders or Euros can be made to the same bank accounts.