Consumer research is a broad area, in which observational research is becoming more and more popular. It covers anything from unobtrusive naturalistic observations in shops to advanced multimodal lab studies, and from sensory research to marketing studies. A wide range of solutions is available, from handheld observation systems and portable labs to observation labs and custom labs. At the core of every lab solution is The Observer® XT.
Noldus Consulting creates solutions that help market researchers uncover respondents’ unique behavioral patterns, as naturally as possible. Read more about consumer behavior consulting services.
Understanding Consumer Behavior
Observe behavior on-site or in an observation lab
Researchers might need to follow their subjects while they choose items in a store. Then they can code behavior with Pocket Observer and use eye tracking to follow the gaze of the participant. But researchers might also choose to work in an observation lab. They can use either Viso or Media Recorder for high quality, synchronized video recordings.
Facial expression analysis
In a Noldus lab you can integrate video, eye tracking, and physiological data, and you can assess emotions with FaceReader™. FaceReader offers you the possibility to analyze and report about participant responses to commercials or advertisements. By adding the Project Analysis Module to the basic FaceReader, you get a full-scale emotion analysis solution.
You can use TrackLab to complete insight into the movement of customers in your retail environment. TrackLab is the new tool for recognition and analysis of spatial behavior and the design of interactive systems. In general, you can use it to measure and analyze customer traffic throughout your shop. Read more about this integrated system for intelligent track analysis.
Restaurant of the Future
An interesting example of a living lab in which consumer research projects are carried out is the Restaurant of the Future. Together with our project partners, we created a facility for studying every aspect of food choice and eating.
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Blog posts on consumer behavior research