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Rabobank | |
Rabobank Group is a full-range financial services provider founded on cooperative principles. The Group is comprised of 248 independent local Rabobanks in the Netherlands, the central organisation Rabobank Nederland and a large number of specialised subsidiaries. The Group’s core objective is to generate the highest possible customer value. To this end, the organisation offers its clients all the financial products and services they may want. Rabobank Group provides services to more than half of the Dutch population (16 million) and Dutch companies. In the Netherlands, Rabobank has dominant market positions in almost all financial services areas: home mortgages, savings, small and mediumsized businesses, and the food & agri sector. It has also significantly strengthened its position in the large corporate market. Throughout the world, Rabobank Group, through Rabobank International, focuses primary on financing the international food & agri business, a niche market in which it has a leading position. Rabobank Group has been awarded the highest credit rating (Triple A), and has 267 offices in 38 countries outside the Netherlands. Development of Rabobank's software products and web applications takes place at Rabobank Nederland Groep ICT, the company's ICT branch. Rabobank Nederland Groep ICT owns a state-of-the-art usability lab, designed and maintained by Noldus Information Technology. | |
     | The observation room with a control station (back left), a coding station station (back right), and additional observation stations for guest observers.
The test room on the other side of the one-way mirror with various cameras.
The logger sits at the coding station and codes the participant’s behavior as well as verbal comments in real-time using The Observer Video-Pro.
During tests the Observation Room is darkened, to prevent participants to “see” through the one-way mirror.
A secondary coding station for further analysis of tests. |
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