The Restaurant of the Future is a unique environment in which scientists can observe restaurant frequenters in conditioned situations for a prolonged period of time. This research may include behaviour, food choice, design and layout, the influence of lighting, presentation, traffic flow, taste, packaging, preparation, and countless other aspects involving out of home eating and drinking.

Partner in project
Noldus Information Technology is one of the four founding fathers and the leading technical partner in this unique project. The Restaurant is equipped by Noldus with the latest computer and video technologies, including The Observer for visualization and analysis of consumer behavior, cameras, PC's, and microphones. Noldus also took care of the complete on-site installation and training of the researchers to be conducting the consumer behavior investigations. Furthermore, Noldus has committed itself to ongoing research on novel tools for consumer behavior studies, which will involve beta testing of prototypes and validation studies with new versions of The Observer, FaceReader, Theme, and other tools.

A company restaurant
The company restaurant is open to the general public, on the condition that all visitors register. By registering the visitor declares having no objection being under close observation by cameras. Camera set-up can be adjusted to satisfy nearly any requirements that will be made. Even environmental aspects such as colour and lighting can be manipulated for research purposes

A sensory consumer research lab
The sensory consumer research lab can be used for businesses to assess their products - under various circumstances - for smell, colour and taste.  

This research lab is available for research by third parties.

The Restaurant of the Future demonstrates how Noldus hardware and software tools can be put to optimal use for the study of consumer behavior. We will be pleased to receive you as a visitor for a guided tour of the facility, including demonstrations of the data collection and analysis systems. Please contact us to make an appointment. 

News >>

4-10-2007
Restaurant of the Future officially opened

9-6-2006
Noldus becomes partner in "Restaurant of the Future" [Read]

In the media >>

10-12-2007
ABC News: Watch the Restaurant of the Future [See]

26-11-2007
The New York Times -
In the Netherlands, Eat, Drink and Be Monitored [Read]

24-10-2007
Noldus lab is world news - Reuters features the Restaurant of the Future [See]  

Other partners 

Kampri Group: http://www.kamprigroup.com/uk/index.html

Sodexho: http://www.sodexho.com/group_en/default.asp

Wageningen UR: http://www.wur.nl/UK/ 

More information on the Restaurant of the Future can also be found on the official web site.