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It is our purpose
To help you improve your research, inspired by scientific and societal challenges.
So together, we respond to the demands of today and prepare for those of tomorrow.
Our mission and visionOur mission
It is our mission to provide innovative tools for behavior, health and wellbeing: from data collection to insights discovery.
Our vision
Measuring behavior makes a difference! Empowering customers with best in class tools to revolutionize behavioral research.
30+
years of innovation and experience
180K
bees in our garden and on our green roofs
60K
users around the globe
140+
groundbreaking research projects we invested in
50K
scientific publications
This is what makes us unique
We build lasting relationships
Our customer, partner, and employee relationships are at the heart of our business and daily work. We work side by side with you to provide personal services and tailored solutions for your research needs.
We think character counts
Integrity, transparency, and honesty are our guiding principles. We strive to provide elegant solutions and practical advice, upholding our promises. Our clients and employees alike are welcomed into an inclusive, safe working environment.
We cherish creativity
At Noldus, we challenge each other to be curious, discover new possibilities, and stretch our imaginations in order to create and deliver high quality, innovative solutions. Life-long learning is our motto – we continue developing ourselves so we can continue to progress with you.
We contribute responsibly
Our impact is important. Our solutions are high-quality and precise, used on a daily basis to advance the field of behavioral research. Our corporate positions on research ethics (animal testing, facial expression analysis), sustainability, information security, and privacy are woven into our culture.
We believe in innovation
We build our organization on innovation. By constantly improving and advancing our technical solutions for measuring behavior. By challenging one another to be ingenious and by being an inventive partner in international research projects that push the boundaries.
A WORLDWIDE NOLDUS NETWORK
Trusted by more than 12.000 research groups at universities, institutes, and companies
Our global leadership team is proud to be part of a strong and collaborative Noldus culture
Lucas Noldus
Founder & CEO
I am fascinated by new technologies to measure brain, body and behavior. Building high-quality research tools that allow our customers to advance science, thus contributing to sustainable development and quality of life, fills me with pride. And doing this with a global team of professionals is a daily source of joy!
Micha Oudakker
VP Sales
The thing I like about working at Noldus is the multitude of research areas we are active in. Going in-depth into any kind of research question, coming up with an innovative set-up during an on-site visit, enabling you to find answers and publish your work, is super motivating.
Chengfang Wang
General Manager China
In a world run by human beings, the most challenging job is working with them. Over the past 30 years, I have always enjoyed understanding and connecting with people, putting in my efforts to meet their demands and relieve their pains.
Marieke Heersma
VP Human Resources
My focus is on helping people to find balance, be themselves, and feel safe at work. At Noldus, I put Talent Management in the spotlight. Satisfied employees who are motivated and who are given the opportunity to use their talents contribute to the company's goals. Individually and as a team.
Bart van Roekel
CEO North America
Committed to innovation and customer success, I endeavor to create a culture that is rooted in honest and open communication and in which all stakeholders are poised to succeed.
Wibo ten Hove
COO
For more than 25 years I enjoy working with fantastic colleagues and partners worldwide; helping our customers to fulfill their projects and reaching their goals. Without compromising on quality or service, we provide solutions and insights that improve your work!
Jeroen Kemerink
VP Research & Development
Inspired by the start of the World Wide Web in 1992, I have been active in the online world for a broad spectrum of organizations in the publishing, services, and IT industry. At Noldus, I lead the research, prototyping and development activities, preparing our products for the future using Agile methods and scalable platform technologies.
Rogier Jongeneel
VP Operations & Support
Developing well integrated and standardized systems both for our customers as well as our internal organization is what drives me. Ultimately, the most important thing to me is a happy customer or colleague benefiting from one of our systems or solutions.
Peter Chen
Sales Team Lead North America
Proud to be part of a highly creative and committed team of professionals at Noldus. Solving problems with colleagues, creating the best experience for customers to achieve their goals, and seeing the impact of Noldus solutions on wide range of scientific research area reintegrate me every day.
Alexander Weggeman
VP Finance
What motivates me as a controller is to contribute to a successful organization by providing timely, complete and reliable information that benefits stakeholders and colleagues. Drawing up highly detailed plans without losing the big picture, is what drives me every day at Noldus.
Arjan Veenboer
VP Marketing
I love working for Noldus, because we develop and market products that make a difference in the world. We are constantly looking for new ways to improve customer experience. In a great atmosphere, I enjoy working with different teams across departments and oceans, having a lot of laughs.
Always near you
People
Started by one, today we employ over 160 persons.
Meeting you
You can meet us in real life, but also online we will help you the best we can.
Offices
Offices in 9 different countries and 10 distributors worldwide.
Global citizens
Our people come from all over the world, from 20 different countries.
Visiting you
We cherish having personal relationships with customers in over 100 countries.
Communication
12 languages spoken.
We are always on the lookout for new talent to join us!
We employ a fantastic team of more than 160 inquisitive, creative and skilled professionals. Working together, across oceans, we create an innovative and pleasant working environment in which each person is encouraged and supported to reach his or her maximum potential.
Founding of Noldus IT
Noldus Information Technology founded by Dr. Lucas Noldus
EthoVision
Commercial launch of EthoVision, the world’s first software-based video tracking system
Measuring Behavior
Noldus organized the first ‘Measuring Behavior’ conference
USA office
Noldus opened its first USA office in Leesburg, VA
PhenoTyper
The introduction of the PhenoTyper product line marked our debut as a hardware manufacturer
CatWalk
Release of CatWalk: a unique automated gait analysis system
FaceReader
Release of FaceReader: the most robust software for facial expression analysis
China office
Noldus opened its first Asia office in Beijing, China
DanioVision
Release of DanioVision: integrated system for automating experiments with zebrafish larvae
25 years of Noldus
Celebrating 25 years of Noldus with an anniversary symposium
Professor
Lucas Noldus appointed as professor in Behavior, information technology and innovation at Radboud University
35K scientific publications
Over 35K publications with Noldus' tools. And counting!
