Leadership team

At heart, I am an entrepreneur in computer technology for behavioral research. Trained as a biologist and fascinated by sensor technology and biometric analysis, I became a developer of tools for science, engineering and education. Developing and worldwide marketing of innovative software products and integrated solutions, based on solid scientific research, has always been my focus. I inspire and am inspired by our team of enthusiastic and creative colleagues.

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Every day I enjoy working with fantastic colleagues and partners worldwide; it is great to see we are helping our customers fulfilling their projects and reaching their goals. When I started at Noldus more than 20 years ago, with my background in electronic engineering, I began to support customers to get the best solution for their research which lead to useable turn-key setups. Actually that’s what we still aim for today: provide solutions and insights that help to improve your work!

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With over 25 years experience at Noldus Information Technology going back to The Observer 2.0 for DOS and EthoVision 1.0, I started the North American Office in 1996. I enjoy working with a team of motivated professionals in multiple locations in the USA and Canada. Some of my specialties include extensive knowledge of Noldus’ products, applications, and audio visual labs, and when I’m not at work people say I serve as an excellent advisor on home improvement, what to watch out for when gold mining in Alaska, and how to win Lego building competitions.

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Strong interpersonal skills, project management skills, and multi-cultural work experience allow me to effectively communicate and work together with people with different cultural backgrounds as a team player. Our Chinese subsidiary started in 2009 and has grown into a multidisciplinary professional team.

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A great day in the office for me? That is when I have organized, structured, and analyzed the numbers and advised the Management Team. In my role, it is of great importance to add to a stable and healthy financial organization. Together with teams in China and the US, we build business relations upon a basis of mutual trust and respect.

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Within our Marketing (& New Business) department I work with a creative team of product managers, marcom specialists, business developers, and market researchers. We focus on the continuous improvement of our current product portfolio and the development of new breakthrough technologies into great products for our customers.

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Because of my interest in behavior, but also in foreign cultures and countries, I joined Noldus 20 years ago. I have worked with customers and sales representatives all over the world. In my experience, we not only have a great team with strong personalities but we also work hard on improving ourselves ensuring a high knowledge and skills level to service our customers.

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As a very pragmatic person, I am constantly looking for improvements in the diverse projects that I am involved in. I have always had an intrinsic urge to understand how technology works and how it can best be applied in my professional and personal life. Technology is a means to an end and not a goal by itself.

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I watched Tim Berners Lee presenting the World Wide Web in 1992 – a remarkable moment for me. Since then, I co-created dozens of websites and was involved with online activities in a broad spectrum of organizations in the publishing, services, and IT industry. I lead the research, prototyping and development activities at Noldus, preparing our products for the future using Agile methods and scalable platform technologies.

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