Consumer behavior research

Solutions for

Consumer behavior research

Consumer behavior research focuses on studying consumer actions (in the moment) and getting to know the underlying motives. This type of research benefits from systematic observation and a structural analysis providing key insights in order to successfully predict consumer preference and consumer buying behavior.

Solutions for Consumer behavior research

Consumer behavior research

Really knowing your customer is what you need to design loved products and applications. Noldus has a wide range of solutions available to support you: from A/V tool Viso, FaceReader, all-in-one software platform NoldusHub, and The Observer XT to eye trackers and completely integrated customer experience labs.



NoldusHub is the all-in-one platform for human behavior studies, designed to save time and easily achieve trustworthy high-quality measurements. 

Combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. NoldusHub will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior. 

Whether you’re an experienced behavioral researcher or a first-time user: NoldusHub is the platform for everyone.

Good calibration results in NoldusHub

Customer quote

"The Noldus FaceReader software is very promising and sufficiently accurate to detect differences in facial emotion expressions induced by different tastes of food for different mood groups (with and without depressive disorder)."

Prof. E. Bartkiene|Lithuanian University of Health Sciences, Lithuania


FaceReader emotion surprise happy awe woman  

Automatic facial expression analysis

FaceReader is used worldwide at more than 1,000 universities, research institutes, and companies. This software automatically analyzes 6 basic facial expressions, as well as contempt, boredom, interest, confusion, and neutral expressions. Moreover, it allows you to report about participant responses to commercials, products, or other stimuli.

New in FaceReader are improved face modeling and more custom expressions. Moreover, new project analysis features and the integration with FaceReader Online will help you to work even more flexibly and efficiently.


Prof. Duncan on why she chose FaceReader for her research

Prof. Susan Duncan was a professor in Food Science & Technology at Virginia Tech. She focused on the role of sensory evaluation. With the help of FaceReader, she captured how people responded emotionally to products.

Watch the video to learn more about why she chose Noldus' tools.


Free white paper

How to build a consumer lab?

In order to get off to a good start, it is best to describe the consumer research or tests that are going to be performed in detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment (on-site or in a lab) would best suit this test or research.

Want to now more about setting up a consumer research lab? Download our free how to guide!


How The Observer XT software helps to quantify behavior

Prof. Kees de Graaf talks about how to study sensory science and eating behavior. And how software such as The Observer XT helps his team achieve their goals in science.

Watch the video to learn more about why he chooses Noldus' tools.


Customer quote

"FaceReader is a good instrument helping to detect emotional reactions on commercials besides what people say."

Mr. H. Bolle|Panteia, The Netherlands


Spatial behavior tracking 

Gain insights into social interactions, consumer behavior, and space utilization by using TrackLab: the complete tracking solution for behavioral research. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors. TrackLab works with Ultra-Wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.

tracklab consumer behavior supermarket women

Smiles Jason Rogers Happy

Turn data into meaning - Noldus Consulting

A respondent’s awareness affects behavior and distorts research results. Our technique allows respondents to act naturally, such as in the home or in an office, in order to gain insights in very real contexts. Utilizing our advanced observational toolkit, our technique systematically analyzes the activities from the natural context to create deep and meaningful insights into respondents’ behavior.

Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results. Read more about our consumer behavior consulting services.


Interesting publications

A diverse collection of scientific articles citing Noldus products are published in renowned journals. The following list is only a small selection of scientific publications. Please contact us if you need more reference material.

  • Berčík, J., et al. (2021).  Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food. Applied Sciences, 11(15), 6692.
  • Bommel, R. van, et al. (2020). Does the face show what the mind tells? A comparison between dynamic emotions obtained from facial expressions and Temporal Dominance of Emotions (TDE). Food Quality and Preference, 85.
  • Salazar Cobo, M.I., et al. (2022). Does portion size matter? Dynamic changes in hedonic and emotional responses to foods varying in portion size, Food Quality and Preference, 98.

Relevant blogs

Package testing - Emotional journey in packaging research

Package testing - Emotional journey in packaging research

A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Emotional responses, heart rate & more: measuring consumer behavior

Emotional responses, heart rate & more: measuring consumer behavior

As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Retail analysis - Using TrackLab in a supermarket

Retail analysis - Using TrackLab in a supermarket

Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
Ready to kick start your research?
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