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Consumer behavior research
Consumer behavior research focuses on studying consumer actions (in the moment) and getting to know the underlying motives. This type of research benefits from systematic observation and a structural analysis providing key insights in order to successfully predict consumer preference and consumer buying behavior.
Consumer behavior research
Really knowing your customer is what you need to design loved products and applications. Noldus has a wide range of solutions available to support you: from A/V tool Viso, FaceReader, all-in-one software platform NoldusHub, and The Observer XT to eye trackers and completely integrated customer experience labs.
NoldusHub
NoldusHub is the all-in-one platform for human behavior studies, designed to save time and easily achieve trustworthy high-quality measurements.
Combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started. NoldusHub will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior.
Whether you’re an experienced behavioral researcher or a first-time user: NoldusHub is the platform for everyone.
"The Noldus FaceReader software is very promising and sufficiently accurate to detect differences in facial emotion expressions induced by different tastes of food for different mood groups (with and without depressive disorder)."
Prof. E. Bartkiene|Lithuanian University of Health Sciences, Lithuania
Automatic facial expression analysis
FaceReader is used worldwide at more than 1,000 universities, research institutes, and companies. This software automatically analyzes 6 basic facial expressions, as well as contempt, boredom, interest, confusion, and neutral expressions. Moreover, it allows you to report about participant responses to commercials, products, or other stimuli.
New in FaceReader are improved face modeling and more custom expressions. Moreover, new project analysis features and the integration with FaceReader Online will help you to work even more flexibly and efficiently.
Prof. Duncan on why she chose FaceReader for her research
Prof. Susan Duncan was a professor in Food Science & Technology at Virginia Tech. She focused on the role of sensory evaluation. With the help of FaceReader, she captured how people responded emotionally to products.
Watch the video to learn more about why she chose Noldus' tools.
Free white paper
How to build a consumer lab?
In order to get off to a good start, it is best to describe the consumer research or tests that are going to be performed in detail. With this description it becomes clear what kind of equipment will be needed, and which physical environment (on-site or in a lab) would best suit this test or research.
Want to now more about setting up a consumer research lab? Download our free how to guide!
How The Observer XT software helps to quantify behavior
Prof. Kees de Graaf talks about how to study sensory science and eating behavior. And how software such as The Observer XT helps his team achieve their goals in science.
Watch the video to learn more about why he chooses Noldus' tools.
"FaceReader is a good instrument helping to detect emotional reactions on commercials besides what people say."
Mr. H. Bolle|Panteia, The Netherlands
Spatial behavior tracking
Gain insights into social interactions, consumer behavior, and space utilization by using TrackLab: the complete tracking solution for behavioral research. Save time on data collection and analysis, and obtain real-time insights into a wide range of spatial behaviors. TrackLab works with Ultra-Wideband (UWB) technology to collect data on subjects’ location and movement. It is a tag-based system, using UWB tags that are compact, lightweight, and non-intrusive.
Turn data into meaning - Noldus Consulting
A respondent’s awareness affects behavior and distorts research results. Our technique allows respondents to act naturally, such as in the home or in an office, in order to gain insights in very real contexts. Utilizing our advanced observational toolkit, our technique systematically analyzes the activities from the natural context to create deep and meaningful insights into respondents’ behavior.
Our consultants have advanced degrees in the behavioral sciences, which provides a unique ability to uncover behavioral patterns and turn them into actionable results. Read more about our consumer behavior consulting services.
Interesting publications
A diverse collection of scientific articles citing Noldus products are published in renowned journals. The following list is only a small selection of scientific publications. Please contact us if you need more reference material.
- Berčík, J., et al. (2021). Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food. Applied Sciences, 11(15), 6692. https://doi.org/10.3390/app11156692.
- Bommel, R. van, et al. (2020). Does the face show what the mind tells? A comparison between dynamic emotions obtained from facial expressions and Temporal Dominance of Emotions (TDE). Food Quality and Preference, 85. https://doi.org/10.1016/j.foodqual.2020.103976.
- Salazar Cobo, M.I., et al. (2022). Does portion size matter? Dynamic changes in hedonic and emotional responses to foods varying in portion size, Food Quality and Preference, 98. https://doi.org/10.1016/j.foodqual.2022.104538.
Relevant blogs
Retail analysis - Using TrackLab in a supermarket
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.