Eye tracking & physiology
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement.
To measure physiology, all kind of sensors and devices are available to record physiological processes such as brain activity, heart rate, and skin conductance. Noldus will assist you in the process from start to finish, including lab installation, training your team and setting up experiments, and creating custom scenarios.
Why eye tracking?
- See what your test participant is looking at, and is not looking at, or missing during interaction
- Get rich, quantitative, and reliable data for attention, mental load, and arousal
- Combine eye tracking videos and other sources like FaceReader™ or data acquisition systems with The Observer® XT
- Or benefit from a completely integrated system with NoldusHub, our new all-in-one research platform for human behavior studies
Eye tracking systems add substantial power to your lab set-up. This cutting-edge technology accurately captures even the fastest eye movements, providing valuable insights into visual attention and cognitive functions.
Eye trackers are available in multiple formats: as glasses, stationary, or mobile units, each with unique benefits. Explore eye tracking systems for outfitting your laboratory or in real-life settings.
Free white paper
Eye Tracking & FaceReader
Both eye tracking and facial expression analysis add substantial power to your research by providing information about attention and emotion.
Download this white paper to learn about:
- Subconscious processes and emotion recognition
- How you can combine FaceReader™ and eye tracking technology
- Visualizing and analyzing eye tracking and other data
Combining behavioral observations and neural data
Through the recording of physiological responses to specific stimuli and situations, researchers can reconstruct and analyze the cognitive processes and information utilization within our brain. For this, Bitbrain brings mobile, wireless, and ergonomic designs that are easy to set up and deliver exceptional signal quality.
The combination of The Observer XT and the wearable dry-EEG headset of Bitbrain allows researchers to synchronize behavioral observations with neural data. It enables practical applications such as cognitive load assessment, user experience studies, and neuromarketing research. The practical hardware is comfortable, fast and simple, and reliable.
Click on the button to open the article 'Merging behavior and brain activity' in which you can read about the collaboration between Noldus and Bitbrain.
All your data in perfect sync
With The Observer XT and MediaRecorder you don’t have to worry about data synchronization. Via a permanent link, time information is easily and continuously exchanged between The Observer XT, MediaRecorder, and data acquisition system (from BIOPAC, TobiiPro, Bitbrain, or other partners).
The signal is recorded and recognized when the data is imported. This way, you get complete insight into the relationships between behavioral data and physiological responses.
Powerful analysis | Data integration
As a researcher of human behavior can only draw the proper conclusions from multiple data streams if the data are in sync. You can sync multiple data streams, including your eye-tracking data, with Noldus' tools.
The Observer XT is a multi-functional tool: Ideal for video analysis, recording behavioral context, and synchronization of eye movements and behavior. Use the Observer XT to combine all your videos with data gathered using other software or hardware such as FaceReader, uASQ, or physiological equipment.
No manual synchronization required – a Noldus setup allows you to complete your studies accurately and efficiently without needing to worry about integration.