Solutions for

Lab set-ups

Your research is unique. So are your lab requirements. Whether you need an observation lab to observe parent-child interaction or a turn-key usability lab for user experience tests, the lab set-up is key to the success of your research.

Solutions for Lab set-ups

Noldus Labs: Integrate and synchronize all your data

When you purchase a Noldus lab, integration and synchronization of all equipment is part of our installation service. You can be sure that your hardware and software will work together, and that all your data is in sync.


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Noldus Observation Lab

Observation Lab

An observation lab allows researchers to observe test participants unobtrusively, in an environment similar to test participant’s natural surroundings. We help you build the right solution for infant behavior studies, communication studies, market research, social psychology, and consumer science, for example. 

With a Noldus observation lab, comparing across sessions and quantifying data is very straightforward.

Do you want to learn more how to set up a lab? Download our free white paper!


Portable lab

Some phenomena can be difficult to study in a stationary lab; for example, habits during a family dinner, or children/students in multiple classrooms. In those cases, you can achieve the best results with live and on-site observation, using our compact portable labs. With the use of Viso software, you can even record sessions in multiple spaces simultaneously.

Working with the compact and easy to set up portable lab is very simple: once on location, just open the suitcase, set up the equipment, plug in, and record!

Advanced set-up of a portable lab

Human Factors and Usability Lab

Capturing human-machine interaction can be a challenging task. Multiple forms of data can be collected, from user actions on the computer and eye movements to physiological and simulator data. Performing Human Factors and UX research requires a well-equipped lab and specialized knowledge. We can help you at every stage of your research process, from the set up of your lab to the interpretation of the results.


Consumer Experience Lab

Free white paper: How to build a consumer lab

Observational research and behavioral mapping is becoming more and more popular in consumer behavior research studies.

It covers anything from unobtrusive naturalistic observations in shops or in consumer homes to advanced multimodal lab studies, and from sensory research to marketing studies. A wide range of solutions is available, from easy to set up portable labs and spatial behavior tracking tools to fully integrated observation labs.

Check out this ‘how to’ guide, providing you with the perfect tips & tricks!


Simulation Lab

Simulation is an increasingly popular training and feedback method in which real-life circumstances are simulated for learners to practice tasks and processes using models or virtual reality. Feedback from observers, peers, actor-patients, or audio/video tools helps them to improve their skills. 

Together with you, Noldus designs the perfect training and simulation facility, each of which are customized according to the specific needs of the researchers.


Example Labs around the world

Studying eating behavior

Prof. Kees de Graaf, Wageningen University & Research

Counseling Psychology Program

Dr. Audrey Ervin, Delaware Valley University

Immersive Technology Lab

Dr. Atif Waraich, Liverpool John Moores University


Relevant blogs


How to conduct research with human participants during COVID-19

Are you going to pick up research with human participants again? Here are some useful tips to ensure safety and hygiene in a corona-proof lab.

7 Tips to set up a coding scheme

The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).

Consumer research – what determines food satisfaction?

In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
Ready to kick start your research?
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