UX research

Solutions for

UX research

User experience (UX) is the overall experience of a person using a product such as a website or computer application, and his or her emotions and attitudes while using this particular product, system, or service.

UX research focuses on discovering and understanding behaviors, needs, and motivations of users through observation, task analysis, and other feedback methodologies.

Solutions for UX research

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Innovative solutions for UX research

Noldus provides both UX testing tools and complete user experience labs. Discover some UX labs that we've set-up with partners, and discover the best UX research tools for analyzing and visualizing your user research:

  • Viso®: State-of-the-art solution for creating A/V recordings
  • NoldusHub®: All-in-one system for human behavior studies and multimodal research
  • FaceReader: Premier automated system for recognition of facial expressions
  • The Observer® XT: Easy integration with eye tracking data and physiology data

Your data in a heartbeat with NoldusHub


In order to understand a person’s motivation and emotional state, multimodal research is the way forward!

NoldusHub is the all-in-one software tool for human behavior studies, including UX research. It is specifically designed to save you time, and easily achieve trustworthy high-quality measurements and direct insights into human behavior.  

The system collects data from a webcam, eye-tracking device, and several physiological devices. From setting up to connecting all these devices and from recording to visualizing in a clear way, NoldusHub makes multimodal research easy.


Viso: State-of-the-art recording tool

Viso is the easy-to-use solution for creating video and audio recordings in order to capture the user experience of your test participants. The software suite has proved itself as an ideal instrument to perform usability tests and conduct user experience studies, enhance teamwork training, and much more. 

Viso provides the video material needed to gain insights into processes, accessibility, human performance, and communication. Moreover, recordings are immediately available for playback and debriefing.

screenshot viso 4 cameras screencapture man with beard ehind laptop bike

Viso debriefing screenshot group meeting

How Viso supports your UX research

With these features, Viso supports you in conducting your UX research:

  • Ease-of-use – Viso's clean interface easily guides you to efficient usability tests
  • Scalable system – From 1 to many concurrent users, and from 1 to an unlimited number of rooms
  • Screen capture – Register how a user interacts with the (new) design by capturing the full screen
  • Playback videos straightaway – Recorded videos are immediately available for playback from any location
  • Remote viewing – View recorded videos from another location with Viso Web App

FaceReader: Automated facial expression analysis

FaceReader is the most robust automated system for facial expressions analysis, and the recognition of a number of specific properties in facial images. These include the six basic or universal expressions: happy, sad, angry, surprised, scared, and disgusted. Additionally, FaceReader can recognize a 'neutral' state and analyze 'contempt'. 

The software immediately analyzes your data (live, video, or still images), saving valuable time. The circumplex model of affect describes the distribution of emotions in a 2D circular space, containing arousal and valence dimensions.

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FaceReader is the most reliable software tool for facial expression analysis (source)


Customer quote

"After considerable research, it was clear Noldus Technology was the only option to turn our vision into reality. By delivering a deep-dive into the user experience, Noldus helps us ensure our clients and their services reach the right audiences at the right moment."

Sudipt Shah|Co-founder and CEO Digital of Things, UAE


Eye tracking

Eye trackers add substantial power to your lab set-up. They produce gaze path video and large quantities of rich data, all related to attention and emotion. 

As we often integrate eye trackers into lab as well as portable set-ups, we can help you find the eye tracker that works best for you. We will assist you in the process from start to finish, including lab installation, training your team and setting up experiments, and creating custom scenarios.

Benefits of using eye trackers in your research:

  • See what your test participant is looking at.
  • Get rich, quantitative, and reliable data for attention, mental load, and arousal
  • Combine eye tracking videos and other sources like FaceReader™ or data acquisition systems with The Observer® XT
  • Benefit from a completely integrated system

Free white paper

How to build a usability lab

To get off to a good start, it is best to describe the research or tests that are going to be performed in great detail. With this description, it becomes clear what kind of equipment will be needed, and which physical environment would best suit this user test or research. 

Would you like to learn more? Download this FREE ‘how to’ guide! 


"Help designers to design new and better products."

Prof. Pierre-Majorique Léger tells about user experience research and how to measure users' interactions with technology.

Watch the video to learn more about why he chooses Noldus' tools.


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Noldus and UX research

UX research focuses on discovering and understanding behaviors, needs, and motivations of users through observation, task analysis, and other feedback methodologies. Reliable data is very important for user-centered design processes. While you observe the user of your product, you can receive direct feedback about your product. Is it being used in the way you meant it to, or does it need to be adjusted?

Contact us to find out how we can help you to get the best user insights!


Relevant blogs

What can you use eye tracking for?

What can you use eye tracking for?

Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
UX Research Tools for analyzing and visualizing your user research

UX Research Tools for analyzing and visualizing your user research

Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
Machine learning and object detection

Machine learning and object detection

Humans are incredibly good at recognizing patterns. Now computers can do it as well, and that can be useful. Read more about machine learning and object detection.
Ready to kick start your research?
Want better insights and faster results? Contact us now to learn how we can help you!

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