influence-ad-evoked-emotions-brand-attitudes

The influence of ad-evoked emotions on brand attitudes

Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
virtual-reality-in-neuroscience

Why use Virtual Reality in Neurosciences?

Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
facial-expressions-emotional-mimicry

Entrepreneurs’ facial expressions & emotional contagion during investor pitches

What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
how-to-study-human-behavior

How to study human behavior

Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
what-induces-emotions-moods

Do your emotions and moods change as you get older?

Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
observing-diver-behavior

Diver behavior captured with wearable cameras

Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.
how-to-measure-consumer-behavior

How to measure consumer behavior

Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
analyzing-challenging-play-behavior

Challenging play behavior: does it still exist?

Although children tend to spend more time indoor in sitting activities, they need feelings of exhilaration now and then for behavioral development. Researchers investigated how risky play behavior can be encouraged.
ux-research-tools

UX Research Tools for analyzing and visualizing your user research

Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
investigating-facial-expressions-asd-bpd

Investigating facial expressions in autism and borderline personality disorder

Within two specific populations researchers investigated the role of facial expressions on social interactions.
ultraviolet-light-enhances-sexual-behavior

Sunshine and romance: ultraviolet light enhances sexual behavior

Ultraviolet B rays in sunshine enhances our romantic passion. How this actually works is still largely unknown. Research at the Tel Aviv University provides new insights.
what-is-daniovision

What is DanioVision? A brief insight in zebrafish tracking

In this blog we provide a quick refresh on the topic of zebrafish, and how DanioVision contributes to this field.
altruism-in-rats

Altruism in rats, suspiciously human

A recent study by Bartal et al drove our curiousity to write this blog about altruistic behavior in rats. This study shows how this type of behavior is neurally linkend to the social functioning of humans.
microbiome-brain-research

Furthering behavioral studies for understanding microbiota-brain insights

How and to what extend do microbes in the gut affect the brain and behavior? Discover how they do this kind of research at UCLA.
ethovision-morriswatermaze-tipsandtricks

EthoVision XT and the Morris Water Maze: expert tips and tricks

Neuroscientist Colleen McSweeney, Ph.D. shares her expert knowledge on using EthoVision XT and the Morris Water Maze. From a brief history to valuable tips and tricks, here is all you need to know on automated tracking.
5-ways-to-measure-spatial-learning-rodents

5 proven ways to measure spatial learning in rodents

What is spatial learning, why is it important and how do we measure it? Here we dive into 5 different behavioral tests that specifically measure spatial learning and memory in rodents.
decision-making-mouse-model

Mimicking human decision-making in a mouse model

Choosing the appropriate behavioral test can be a challenge, but is very important. And sometimes, researchers will have to develop their own.
robust-reliable-measuring-anxiety-elevated-plus-maze

Robust and reliable: Measuring anxiety in the Elevated plus maze

Screening of anxiety-like behavior in the elevated plus maze becomes more reliable with Ethovision XT combined with the standardization of testing parameters and common practices.
green-roofs-research-biodiversity

How we turned our office into a living lab with a green roof

Green roofs are becoming more and more popular around the world. These living roofs transform buildings into ecological systems that benefits its surrounding environment.
y-maze-learning-and-memory-testing

WHY use a Y-maze? Automating learning and memory tests in rodents

Y-maze testing is exactly what you would think: a maze with three arms that maze rodents have to navigate on their way to food, shelter, or another reward. It is often used to test spatial learning, but why?