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human behavior research categories
The influence of ad-evoked emotions on brand attitudes
Can brand authenticity generate positive emotions among consumers and turn into a positive brand attitude?
Why use Virtual Reality in Neurosciences?
Virtual Reality may become an easy way to calibrate or standardize complex tasks in immersive environments. How can researchers easily apply VR?
Entrepreneurs’ facial expressions & emotional contagion during investor pitches
What is the influence of emotions in a decision-making process? Dinkla and Liebregts wondered if displaying joy and emotional mimicry play a role during pitches.
How to study human behavior
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
Do your emotions and moods change as you get older?
Are emotions affected differently for younger than for older people? Researchers used FaceReader to complement self-assessments and objectify mood changes to answer this question.
Diver behavior captured with wearable cameras
Observing the actual wreck diver behavior using video recordings made with wearables cameras, researchers aimed to enhance effective management strategies for underwater cultural heritages.
How to measure consumer behavior
Measuring consumer behavior enables you to really know your customers and get key insights into consumer preferences and buying behavior. We highlight four of these ways for you in this blog post.
Challenging play behavior: does it still exist?
Although children tend to spend more time indoor in sitting activities, they need feelings of exhilaration now and then for behavioral development. Researchers investigated how risky play behavior can be encouraged.
UX Research Tools for analyzing and visualizing your user research
Planning and conducting user experience tests can be time-consuming. With these UX research tools you can take your user research to a higher level and save valuable time!
Investigating facial expressions in autism and borderline personality disorder
Within two specific populations researchers investigated the role of facial expressions on social interactions.
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animal behavior research categories
Sunshine and romance: ultraviolet light enhances sexual behavior
Ultraviolet B rays in sunshine enhances our romantic passion. How this actually works is still largely unknown. Research at the Tel Aviv University provides new insights.
What is DanioVision? A brief insight in zebrafish tracking
In this blog we provide a quick refresh on the topic of zebrafish, and how DanioVision contributes to this field.
Altruism in rats, suspiciously human
A recent study by Bartal et al drove our curiousity to write this blog about altruistic behavior in rats. This study shows how this type of behavior is neurally linkend to the social functioning of humans.
Furthering behavioral studies for understanding microbiota-brain insights
How and to what extend do microbes in the gut affect the brain and behavior? Discover how they do this kind of research at UCLA.
EthoVision XT and the Morris Water Maze: expert tips and tricks
Neuroscientist Colleen McSweeney, Ph.D. shares her expert knowledge on using EthoVision XT and the Morris Water Maze.
From a brief history to valuable tips and tricks, here is all you need to know on automated tracking.
5 proven ways to measure spatial learning in rodents
What is spatial learning, why is it important and how do we measure it? Here we dive into 5 different behavioral tests that specifically measure spatial learning and memory in rodents.
Mimicking human decision-making in a mouse model
Choosing the appropriate behavioral test can be a challenge, but is very important. And sometimes, researchers will have to develop their own.
Robust and reliable: Measuring anxiety in the Elevated plus maze
Screening of anxiety-like behavior in the elevated plus maze becomes more reliable with Ethovision XT combined with the standardization of testing parameters and common practices.
How we turned our office into a living lab with a green roof
Green roofs are becoming more and more popular around the world. These living roofs transform buildings into ecological systems that benefits its surrounding environment.
WHY use a Y-maze? Automating learning and memory tests in rodents
Y-maze testing is exactly what you would think: a maze with three arms that maze rodents have to navigate on their way to food, shelter, or another reward. It is often used to test spatial learning, but why?