Patterns in behavior are everywhere around us. Think about the sequence of behavior when you do the laundry, get ready in the morning, play a game of soccer, or drive your car to work.
Researchers increasingly study what goes on behind closed doors. Thirty mock-jury deliberations were filmed and behaviors were then coded using The Observer software.
Structured observations are one of the many ways to gather data. Observing behavior rather than asking questions about it can provide you with a multitude of valuable information.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology.
Wouldn’t every researcher want to automate certain measurements and save valuable time? In the 1800s, the study of eye movements for instance was done by means of direct observations!
In infancy you can observe an explosive growth. A lot of researchers focus on this age group and observe parent-infant dyads to get more insight in specific behaviors.