Behavioral Research Blog - Posts by Jason Rogers

For brands seeking to resonate with customers, being seen as authentic is vital. Using custom expressions in FaceReader, we explore how perception of brand authenticity relates to ad performance.

The European Parliament adopted its negotiating position on the first-ever regulation of AI. In this blog post, we explore how to use facial expression analysis responsibly and how it can contribute to scientific research.

The Canada Foundation for Innovation (CFI) has issued an Exceptional Opportunities Fund (EOF) in the fight against the coronavirus SARS-CoV-2, known as COVID-19.

The point of this blog is to encourage you, as researchers, to ‘double think’, which is to say think like a scientist and think like an animal.

Grant funding is the lifeblood of academic research. Is successful funding the best path to securing future funding?

In the midst of an unprecedented global pandemic, many people find themselves in a particularly novel situation in the coming days and weeks: working from home.

What happens when we’re in pain, real physical pain, but we cannot tell someone where or how badly it hurts? We can look at the facial expression!

Within the field of human factors and usability, frustration poses an interesting challenge. It can be a barrier for learning. So how can we measure frustration in order to minimize it?

Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?

As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.