Measuring or assessing emotions is not always straightforward and easy. How do we view the nature of emotions in the first place?
Emotions are created in the brain: Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.