Human Behavior Research

What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.

Research shows that early posture development is delayed in infants who are eventually diagnosed with an autism spectrum disorder (ASD). Understanding these delays helps to improve early diagnosis and intervention.

Studies on eating behavior play an important role in preventing childhood obesity. Faith and his team examined the effectiveness of a family-based behavioral intervention to reduce eating pace.

Healthcare professionals working in an operating or emergency room, frequently deal with unpredictable situations in which they need to stay focused and think clearly. How do they manage that?

What is cognitive neuroscience? As my professor once said, it is the overlapping science of the ‘dry and the wet’ part of the brain.

The Food and Cognition project will form a cluster of partners in the East of the Netherlands, who will exchange knowledge on the topics of eating behavior, targeted nutrition and enabling technologies.

For those of you interested in what we offer for usability studies, see how we can get you the analysis you need quickly, easily, and reliably with our UX tools. These are the Usability lab software tools you want to use!

Hemineglect is a condition caused by strokes or brain damage in which part of the sensory inputs to the brain are ignored and it is as if that part of the world which is sensed doesn't even exist.

In certain cases, observations for your study are best performed on-site. In this blog, we describe examples of observational studies with older age groups, conducted at home or at a healthcare facility.

Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.