![Movement analysis in volleyball movement-analysis-in-volleyball](https://www.noldus.com/static/images/core-blog/movement-analysis-in-volleyball.jpg)
Movement analysis in volleyball
Researchers from Aix-Marseille Université and the University of Groningen analyzed match plays to gain insight into the whole-body and arm movements.
![Behavioral techniques to empower consumers: resisting persuasion by controlling persuasion-advertisements-facial-expresssion](https://www.noldus.com/static/images/core-blog/persuasion-advertisements-facial-expresssion-1601906960.jpg)
Behavioral techniques to empower consumers: resisting persuasion by controlling
The role of facial expression in resisting enjoyable advertisements.
![The man in the maze: A behavioral science journey into consumer studies behavioral-science-journey-consumer-studies](https://www.noldus.com/static/images/core-blog/behavioral-science-journey-consumer-studies.jpg)
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
![Does the sex of a simulated patient affect CPR? does-sex-simulated-patient-affect-cpr](https://www.noldus.com/static/images/core-blog/does-sex-simulated-patient-affect-cpr.jpg)
Does the sex of a simulated patient affect CPR?
When faced with either a male or female patient simulator, both men and women rescuers appeared reluctant to remove a female patient simulator’s clothing.
![Behavior and emotions of older adults behavior-emotions-older-adults](https://www.noldus.com/static/images/core-blog/behavior-emotions-older-adults.jpg)
Behavior and emotions of older adults
Can TV footage motivate older persons to start being more active? Being active can improve the overall health of a person (65+ but of course also 65-!).
![Location is everything: Measuring visitor behavior measuring-visitor-behavior](https://www.noldus.com/static/images/core-blog/measuring-visitor-behavior.jpg)
Location is everything: Measuring visitor behavior
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
![Measuring creativity at the GrunbergLab measuring-creativity-at-the-grunberglab](https://www.noldus.com/static/images/core-blog/measuring-creativity-at-the-grunberglab.jpg)
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
![Why non-verbal behavior matters why-non-verbal-behavior-matters](https://www.noldus.com/static/images/core-blog/why-non-verbal-behavior-matters.jpg)
Why non-verbal behavior matters
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
![The impact of health information technology on doctor-patient interaction health-information-doctor-patient-interaction](https://www.noldus.com/static/images/core-blog/health-information-doctor-patient-interaction-1572853708.jpg)
The impact of health information technology on doctor-patient interaction
Embracing the technological advances of the last decade, many health care professionals have incorporated information technology into their daily routines.
![Making sense of the senses: The real cost of paying attention senses-distraction](https://www.noldus.com/static/images/core-blog/senses-distraction.jpg)
Making sense of the senses: The real cost of paying attention
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.