shopping behavior
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
Coding scheme The Observer XT
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
Happy Holidays
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
Retail analysis in a supermarket kitchen of Jan Linders
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
Analyze consumer behavior
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
MB 2018 conference
So what kind of behavior can you measure? We haven't had time to follow all five behavior research tracks but here are a few highlights of the first conference day.
Conference in marketing, consumer science, and sensory research
By attending these conferences, you can more easily discover the latest techniques to uncover patterns in behavior and learn how to apply them.
Analyze consumer buying behavior
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
Consumer responses to chocolates
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Package testing with Noldus tools
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.