What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
Shopping ambience conditions such as light, sound, and smell are thought to affect shoppers’ browsing behavior and can increase sales due to impulse buying.
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study. Tips to set up a coding scheme (+free white paper with all 7 tips to set-up your coding scheme).
Think about some of your favorite holiday foods – what are they? Maybe gingerbread, candy canes, or pies?
Noldus Information Technology teamed up with Jan Linders supermarkets, a chain of supermarkets in the southern part of The Netherlands.
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
So what kind of behavior can you measure? We haven't had time to follow all five behavior research tracks but here are a few highlights of the first conference day.
By attending these conferences, you can more easily discover the latest techniques to uncover patterns in behavior and learn how to apply them.
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.