A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
In a buffet restaurant, do you also want to try another dish? Just because it's available? Read this blog post about how choice influences eating behavior.
José Chavaglia Neto and José António Filipe investigated the effect of one commercial on consumer emotion. They asked consumers to watch this commercial related to a specific brand.
Learn all about gamification in marketing, facial expression analysis, and the difference between self-report, qualitative research, and unobtrusive observations.
This year the ACR meeting will be held outside of North America. All attendees are welcomed to Berlin, Germany from October 27-30, 2016. Noldus will also be exhibiting.
Every year thousands of meetings and conferences are organized worldwide. To make things easy for you we've sorted out some of the best consumer behavior conferences to attend in 2016.
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?