Study consumer behavior
Masson and colleagues from Université Paris-Saclay, France, designed a test kitchen to investigate food storage processes. According to them, the use of video cameras was of great value for analyzing behaviors.
Consumer research - what determines food satisfaction?
In a recent study, Barbara Andersen and Grethe Hyldig from the National Food Institute of Denmark zoomed in on food satisfaction from a consumer perspective.
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Want to know where the action is? Interested in getting real-time feedback about a conference, concert, or event hotspots? Read more about the Crowd Emotion Monitor app.
The Real Cost of Paying Attention Squirrel
We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
What does the Moment of Truth mean to your business?
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Measuring Behavior in Wageningen
Measuring Behavior is an international multidisciplinary conference which takes place every two years. This August it is in Wageningen, in the Netherlands. If you are a behavioral researcher, you really ought to attend. Why?
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Customer Experience Research
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?