We live in a demanding world: the snort of an email, the squeal of a text, fare alerts, breaking news, SQUIRREL! What was I saying? Oh yes, we live in a distracted world.
We’ve all been there: close to the freeway on-ramp were several choices of the usual variety. I quickly made my decision, rolled through the drive thru, picked an item from the pictures provided, and hit the freeway again.
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
How does exposure to moral violations influence consumption?
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?
The online shopping revolution is having a huge impact on retail shops. What new tools should the shop manager use to know how to respond?
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
In some cases, research requires traveling. Is this the case in your project? On the one hand, you might want to observe people in a natural setting: at their own home, in shops, in classrooms, or in offices.