Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
Home research lab
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
Study older persons
In some cases, research requires traveling. Is this the case in your project? On the one hand, you might want to observe people in a natural setting: at their own home, in shops, in classrooms, or in offices.
The self-reported liking ratings of orange juices correlate significantly with such basic emotions as anger, disgust, and happiness.
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
Family eating at table
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
The facial action coding system in infant behavior research
Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
Get your face read, your brain measured, and your heart rate checked
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Four ways to study visitor behavior
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.