Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.
In order to get off to a good start, it is best to describe the research or tests that are going to be performed in detail.
The self-reported liking ratings of orange juices correlate significantly with such basic emotions as anger, disgust, and happiness.
To learn more about airport design and to investigate how to make time at an airport more enjoyable, Livingstone et al. undertook a study into passenger experience.
Our eating behavior has a strong connection with our weight and can thus influence the development of obesity. Obesity (having too much body fat) is a subject under discussion amongst many scholars.
Non-verbal behavior is very important in analyzing interpersonal communication. Think about waiving your arms when explaining something, nodding your head, or frowning.
As a consumer, you have to make many different choices. Which peanut butter do you want? Which potato chips are the healthy choice?
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.