When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.
For many years, questionnaires and interviews were used to assess needs, motives, and preferences of consumers. But, non-verbal responses can also provide important information.
The coding scheme or ethogram determines what data you collect and is, thus, an essential part of your behavioral study.
Museums, zoos, theme parks, and aquariums all observe the behavior of their visitors in order to find the best ways to entertain and educate.
Controlled conditions and accurate data recording are key in scientific success and a stationary lab provides these controlled conditions while allowing scientists to observe test participants unobtrusively.
Measure eating behaviors and consumers likes and dislikes, measure consumer behavior on mobile phones, and measure shopping behavior using mobile technology