Human behavior research
Many people are fascinated by human behavior. Why do we act the way we do? How is our behavior influenced, or measured? And why is behavioral change so difficult?
Noldus solution testing drivers with hemi-neglect
Hemineglect is a condition caused by strokes or brain damage in which part of the sensory inputs to the brain are ignored and it is as if that part of the world which is sensed doesn't even exist.
What is biometric research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
Understanding behavioral psychology
What causes you to procrastinate, eat junk food, or form a habit? Questions like this, about the connection between our minds and our behavior, are studied in behavioral psychology.
Data integration studies horses
EEG recordings – they produce useful data, but are not always easy to obtain in animal studies. You can’t really ask a horse to sit still, so these researchers invented a promising new system for EEG recording.
Drive safely
In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
Galvanic skin response, heart rate variability and more behavior on the inside
When it comes to measuring our emotional responses to food items, medical treatment, or works of art, our behavior does not always paint the whole picture.