Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
For the past twenty years, the demand for cosmetic procedures to the face has increased drastically. New technologies have become available that make it possible to look ‘better and younger’.
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.
Many researchers have turned towards using automated facial expression recognition software to better provide an objective assessment of emotions.
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
Recent scientific research shows that emotional expressions like anger and happiness matter in being successful in the group phase of the soccer World Cup.
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.