How emotions are made
Emotions are created in the brain: Neuroscience research in the past decades has shown that our brain gives meaning to our experiences and sensations, through concepts such as emotions.
Mouse video tracking EthoVision XT
The temperature of the tail and eyes of rodents is indicative of their emotional state. What would be the effect of a specific predator cue?
Which emotions do negative campaigns evoke?
Do people display different emotions when they watch a commercial with or without negative campaigns? Sabine Dennert shares her findings in this guest blog post.
How botulinum toxin affects facial expression
For the past twenty years, the demand for cosmetic procedures to the face has increased drastically. New technologies have become available that make it possible to look ‘better and younger’.
What is biometric research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
Measuring facial expressions in children
The study described in this guest blog post focuses on the facial expressions of emotions induced by affective stimuli in children aged between 7 and 14.
Facial Expression Recognition
Many researchers have turned towards using automated facial expression recognition software to better provide an objective assessment of emotions.
Analyze consumer behavior
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
The link between music and emotion
Music affects people, that's for sure. But to what extent varies per person. To measure facial expressions during a musical experiment, FaceReader Online is the easy-to-use tool.
Soccer World Cup
Recent scientific research shows that emotional expressions like anger and happiness matter in being successful in the group phase of the soccer World Cup.
Package testing with Noldus tools
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.