Understanding consumer buying behavior
What predicts a sale, and what causes consumers to buy from a particular brand over another? To know how and why customers make decisions, you can take a deeper look at consumer behavior.
What is biometric research?
Biometric research is the study of subconscious processes related to attention, cognition, emotion, and physiological arousal.
How to build a usability lab?
Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!
User Experience and Social Media Lab UCL
In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
Analyze consumer behavior
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Electroencephalography (EEG) - Photo made by Tobii Technology
Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
Drive safely
In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
San Diego
Here are five reasons why you really ought to attend the 16th Annual International Meeting on Simulation in Healthcare. Don’t miss the largest gathering of simulation healthcare professionals.
Why non-verbal behavior matters
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
Neuromarketing: hope or hype?
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
5 videos on neuromarketing and facial expression analysis
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!