Usability testing is an essential part of user centered design processes. It is necessary to evaluate prototypes. So how do you build a usability lab? This how to will help you out!
In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Researchers at KU Leuven want to gain more insight into whether or not there are differences in the implicit abilities of children with ASD to detect faces, different identities, and different expressions.
In a recent study with bicyclists, researchers at VTI, Sweden, observed cyclist behavior using eye tracking technology, video recordings, and behavioral coding.
Here are five reasons why you really ought to attend the 16th Annual International Meeting on Simulation in Healthcare. Don’t miss the largest gathering of simulation healthcare professionals.
Basil Preisig and his colleagues at the University of Bern, Switzerland, were especially interested in communicative development of people diagnosed with language disorders like aphasia.
The application of neuroscience methods to marketing – neuromarketing research – is growing in popularity. Can neuroscience be the holy grail of the study of consumer behavior?
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Observational research is becoming more and more popular in consumer science and market research. From on-site behavioral observations in supermarkets to advanced multimodal lab studies.