How does exposure to moral violations influence consumption?
At the Neuromarketing World Forum (NMWF) in New York, Peter Lewinski mingled with board members, professors, start up founders, and all the people that do the cutting-edge work.
Do you know what creativity is? Can you measure it?
Watch these videos on consumer research, eye tracking, facial expression analysis, and more!
Overweight and obese individuals are at increased risk for many diseases and health conditions. By 2050, as much as 50% of the UK population could be obese at a cost of £50 billion a year.
Our emotions come across clear in our facial expressions. Due to this, facial expressions can be used in a wide variety of studies.
A reaction to a product in a store or an assignment in the classroom can tell a lot about the effectiveness of the advertising or the learning method.
Where should you go this summer, who should you go with, and for how long? Which hotel or hostel to book? People around the world are currently making hotel reservations for their summer vacation. Are you one of them?
Relational Agents (RAs) are computer constructs designed to interact with humans in a way that promotes the long-term formation of social and emotional bonds.
The advertising and marketing companies have just received a new addition to their repertoire of the neuromarketing tools – automated coding of facial expressions of basic emotions.