There are two types of smiles: real and false ones
Of all human expressions, a smile is the most universal. But can you tell which smile is real and which is false?
Facial Expression Analysis
Many researchers have turned towards using automated facial expression analysis software to better provide an objective assessment of emotions.
User Experience and Social Media Lab UCL
In this unique lab, technology is applied to understanding user experience, behavior on social media, and much more.
Analyze consumer behavior
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Consumer responses to chocolates
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Product packaging
A product package should help consumers make a quick decision. Donata Tania Vergura and Beatrice Luceri from the University of Parma, Italy investigated different packaging designs.
Campaign meeting
This study shows that emotions in company messages or advertisements could be used to build and measure brand value. This measure can thus be added to social media metrics guidelines to assess success rate.
FaceReader Happy
Many researchers have discovered FaceReader as a tool for their research. These 3 recent studies with FaceReader show how emotion data helps you to better understand human-human, human-machine, and human-product interactions.
http://www.noldus.com/blog/facereader-affective-attitudes
As emotions run through everyday life, facial expression analysis is often used in consumer and behavior research. With FaceReader 7.1 you can now detect affective attitudes as well.
In control of emotions
Studies show that people with anorexia nervosa have reduced facial expressivity of emotions while viewing emotionally provoking stimuli. Researcher Leppanen and her team used FaceReader to investigate this.
A helping hand
What does ‘nice’ actually mean in relation to psychological variables? And does it positively correlate with self-reported levels of health, happiness, and wellbeing?