Measure consumer preference
Researchers all over the world are trying to find ways to measure real consumer responses and behavior.
Liking and disliking celebrities
We all have our favorite celebrities, then there are those we love to hate. Who would you want to pay to represent your product or brand?
Measuring flow
Real time measurement techniques like FaceReader might be the key be able to measure flow real-time.
Emotional reaction to a traumatic event
Researchers investigated the use of facial expression ratings to assess emotional reactivity among young children directly exposed to the Great East Japan Earthquake.
µCap (muCap)
David Schindler and colleagues developed a software, µCap (muCap), which is capable of creating a link between video footage and phases of the experiment, suitable for automated analysis in FaceReader.
5 tips to optimize your facial expression analyses
Are you involved in emotion recognition and facial expression analysis? These 5 tips will guarantee the best results!
Facial expressions
The role of facial expression in resisting enjoyable advertisements.
The man in the maze: A behavioral science journey into consumer studies
As a researcher, one of my biggest thrills was being able to predict how someone was going to behave, especially without asking him or her.
Universal emotions part two
School at Sea challenges young people to work together and to inspire others. Let's look at a portion of Hannah @ Sea’s trip so far.
Measuring creativity at the GrunbergLab
In the GrunbergLab in Amsterdam, I read Arnon Grunberg’s upcoming release. Two researchers hooked me up: sensors on my left hand, rib, chest, and of course the famous head cap to measure my brain activity.
Universal emotions
Broadening horizons. Students (age 14-17) of School at Sea sail to the Caribbean and back in six months. One of the students (Hannah @ Sea) shares her 'emotional journey'